World Breastfeeding Week 2023

Breastfeeding Promotion Month

The Governor has issued Proclamations (attached) for the following Breastfeeding Month/Weekly 2023 Observances:

National Breastfeeding Month

August is IL Breastfeeding Promotion Month

World Breastfeeding Week 2022

      The Governor has issued Proclamations (attached) for the following Breastfeeding Month/Weekly 2022 Observances:

National Breastfeeding Month

World Breastfeeding Week 2018                                   

Breastfeeding: Foundation of Life

World Breastfeeding Week 2017

August 1-7, 2017

Sustaining Breastfeeding Together

World Breastfeeding Week 2016

August 1-7, 2016

Breastfeeding: A key to Sustainable Development

World Breastfeeding Week 2015

August 1-7, 2015



The WBW 2015 theme on working women and breastfeeding revisits the 1993 WBW campaign on the Mother-Friendly Workplace Initiative.

Much has been achieved in 22 years of global action supporting women in combining breastfeeding and work, particularly the adoption of the revised ILO Convention 183 on Maternity Protection with much stronger maternity entitlements, and more country actions on improving national laws and practices. At the workplace level, we have also seen more actions taken to set up breastfeeding or mother-friendly workplaces including awards for breastfeeding-friendly employers, as well as greater mass awareness on working women’s rights to breastfeed. Yet, after over two decades, global monitoring on infant and young child feeding progress shows that this fourth Innocenti Declaration (1991) target is still the most difficult to meet!

With the WBW 2015 campaign WABA and its partners at global, regional and national levels aim to empower and support ALL women, working in both the formal and informal sectors, to adequately combine work with child-rearing, particularly breastfeeding. We define work in its broadest form from paid employment, self-employment, seasonal and contract work to unpaid home and care work.

Bulletin Board Template - Breastfeeding:  The Only All-Natural Way to Feed Your Baby

Illinois Breastfeeding Promotion Month Proclamation

For more information:

World Breastfeeding Week 2014

August 1-7, 2014


WABA is now pleased to announce that the slogan and theme for WBW 2014 is BREASTFEEDING: A Winning Goal - for Life! The theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding - in the Millennium Development Goals (MDGs) countdown, and beyond.

WBW 2014 Objectives are:
To inform people about the MDGs and how they relate to Breastfeeding and Infant and Young Child Feeding.
To showcase the progress made so far and the key gaps in Breastfeeding and Infant and Young Child Feeding.
To call attention to the importance of STEPPING UP actions to protect, promote and support breastfeeding as a key intervention in the Millennium Development Goals (MDGs) countdown, and in the post 2015 era.
To stimulate interest amongst young people of both genders to see the relevance of breastfeeding in today's changing world.

for additional information

World Breastfeeding Week 2013

August 1-7, 2013

Breastfeeding Support : Close to Mothers


This year's World Breastfeeding Week (WBW) theme, 'BREASTFEEDING SUPPORT: CLOSE TO MOTHERS', highlights Breastfeeding Peer Counselling. Even when mothers are able to get off to a good start, all too often in the weeks or months after delivery there is a sharp decline in breastfeeding rates, and practices, particularly exclusive breastfeeding. The period when mothers do not visit a healthcare facility is the time when a community support system for mothers is essential. Continued support to sustain breastfeeding can be provided in a variety of ways. Traditionally, support is provided by the family. As societies change, however, in particular with urbanization, support for mothers from a wider circle is needed, whether it is provided by trained health workers, lactation consultants, community leaders, or from friends who are also mothers, and/or from fathers/partners.

The Peer Counselling Program is a cost effective and highly productive way to reach a larger number of mothers more frequently. Peer Counsellors can be anyone from the community who is trained to learn to support mothers. Trained Peer Counsellors, readily available in the community become the lifeline for mothers with breastfeeding questions and issues. "The key to best breastfeeding practices is continued day-to-day support for the breastfeeding mother within her home and community."

2012 WBW August 1-7, 2012

Understanding the Past  --  Planning the Future

2011 World Breastfeeding Week & Illinois Breastfeeding Promotion Month

Activities to Celebrate World Breastfeeding Week and Month From World Breastfeeding Week & Illinois Breastfeeding Month Events Survey 2011  Thirty-one agencies responded to a SuveyMonkey survey to describe agency activities and events to celebrate World Breastfeeding Week and Illinois Breastfeeding Promotion Events.  Celebrations included: agency parties, lunches and recognitions, donated massages, giveaways and special breastfeeding presentations.  Community walks, health fairs, zoo events and pool parties were hosted by many agencies. Agency staff wore breastfeeding bracelets and t-shirts to celebrate breastfeeding week and month.  Special in-services provided breastfeeding up-dates for staff and educational materials were shared with pregnant and breastfeeding clients.  Over two-thirds of the agencies had prominent breastfeeding displays or bulletin boards in their lobbies or entrances.  Other agencies exhibited posters or displays at local libraries or their community college.  Almost half of the agencies used WBW/Month as an opportunity to do outreach to area physician offices and community hospitals.  Besides information on WIC and breastfeeding peer counselor services, agencies took cookies, fresh fruit and baskets of treats and educational materials to share with area pediatricians and obstetricians.  Almost a fourth of the agencies provided “nursing stations” at county fairs and participated in regional or county task force events to celebrate WBW and Illinois Breastfeeding Promotion month.  Many agencies (32%) adapted the theme, while almost a third used the theme in their celebrations and promotions and 29% chose not to use the WABA theme for WBW. Fifty-two percent of the responding agencies had newspaper coverage and 5 agencies had radio interviews or programs.  One agency reported a TV interview.  Congratulations on a successful WBW/Month!  

For more details and information on agency celebrations: